The Eleventh Letter

As most of you know, I studied advertising for 6 years, so it would only be right that I blog about a recent :30 TV spot for the Honda Element. James and I tumbled over with laughter when we saw this. And thanks to the beautiful blessing of DVR, we were able to watch it over and over. It's so simple, yet so entertaining. The ad was targeted towards 18- to-49-year-old males "with an active, outdoor mindset" but that doesn't mean I can't swoon over the child storybook-like art direction and witty copy. Without further adieu, here is my ad spot pick of the month:



Below are a few more spots RPA did for this campaign. Not sure if they are running on TV, but I found them on the agency's website. Just as funny...